Happy New Year! We'll be having a 'Lunch-n-Learn' luncheon featuring a Leadercast Lake Stevens Chamber presentation called "Crafting Your Company Story". This recording by StoryBrand CEO Donald Miller will talk about how you should be a Guide, not a Hero in your story in order to convert customers. Handouts and summaries will be included and we'll have some time for discussion!
Here's a synopsis:
Most companies waste money on marketing simply because they can’t clearly communicate their purpose.
Discover the seven critical points of brand communication that translate into wins.
TAKEAWAYS:
- Clear communication and purpose are critical.
- Words matter in clear communication.
- The brand that communicates the simplest is going to win!
- If you confuse, you'll lose!
We'll also have our Monthly Member Feature, networking time, door prizes and more!
Bring a door prize for up to 5 minutes to speak to attendees!
Bio: Donald Miller, CEO, StoryBrand
As the CEO of StoryBrand, Donald Miller helps businesses market their stories, and helps individuals steward their stories. Donald’s speaking topics come from his best-selling books, which have spent a combined total of more than a year on the New York Times best-sellers list. These books include: Blue Like Jazz, A Million Miles in a Thousand Years and Scary Close. Donald co-wrote the script for the 2012 major motion picture adaptation of Blue Like Jazz, which debuted at the SXSW Film Festival and was listed as one of the top four movies to get you through freshman year by USA Today.
Donald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team and understand the story of their customers so they can serve them with passion. Donald’s thoughts on story have deeply influenced leaders and teams everywhere including corporations such as Pantene, Ford/Lincoln, Zaxby’s, Chick-fil-A, Steelcase, Intel, Prime Lending and hundreds more.
